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MARKETING
PROCESS
We start by
establishing a thorough understanding of each client and its products.
Next, we reach agreement on specific sales goals – prospecting
priorities, call and meeting plans, revenue and asset targets. We manage
the sales process from lead generation to closure and are fully
accountable for delivering a sophisticated, in-depth representation of
the client to the marketplace.
Our shared sales goals
are achieved through the use of disciplined sales tactics, including:
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Target
prospect plans
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Calls
and meetings to qualify prospect interest
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Management
of joint meetings with investment professionals
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Coordination
of all follow-up requirements
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Guidance
and participation in proposal development and negotiations
v
Ongoing
involvement in client retention
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